Liferay Data Platform GA Launch: Unified B2B Account Intelligence for DXP

Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing (ABM), and behavioral data.

For complex B2B organizations, account journeys typically span multiple functions, stakeholders, and touchpoints. Because relevant data is captured across CRM systems, marketing platforms, web analytics tools, and other sources, it can become fragmented, with each system showing only one part of the overall relationship. No single system reveals how an account is progressing across the full journey, while reconciling the pieces manually can take time that sales and marketing teams do not have.

Improved Account Visibility, Without Full Replatforming

LDP combines customer and account data from existing sales, marketing, and digital experience systems into one trusted account view. It connects both known and anonymous activity...

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