Let him cook: How Weber Blackstone CEO Roger Dahle went from upstart to the biggest name in grilling
It’s time for our annual Fourth of July grill episode here at Decoder. This is when we invite the CEOs of outdoor cooking companies onto the show to explain just how their businesses kind of look like every other business. And this is a very special edition.
Today I’m talking to Roger Dahle, the CEO of Weber Blackstone, a full circle moment for Decoder. Roger was our first-ever grill CEO on the show back when he was the CEO of just Blackstone — a griddle company he started in 2008 that exploded in popularity during the pandemic, when videos of smashburgers went relentlessly viral on TikTok.
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Blackstone grew so fast and so furiously that Roger was able to buy Weber...
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