Lenovo opens a phone line to Eva Longoria for entrepreneurs

Lenovo has given entrepreneurs a phone number to ring, and Eva Longoria is on the other end of it. The service is called Call Eva. It opened on Tuesday and works roughly the way a radio phone-in does.

You call, you leave a voice note with a business question, and you wait. Lenovo says it may then contact a selection of callers and offer them a live conversation with Longoria on 16 September. That session goes out on her Instagram account at about 9:30am Pacific time.

The service covers seven markets: Brazil, France, India, Japan, Mexico, the United Kingdom and the United States. Most share one international freephone number. Mexico, India and the US get their own. Standard call and data charges apply, and the campaign site lists them all.

Nothing about the mechanism is new. Brands have run phone lines, competitions and ask-me-anything sessions for decades. What has...

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