Lenovo Forecasts Sky-High PC Memory Costs Lasting Until 2030
Anyone holding out hope that memory and SSD prices will eventually drift back to pre-2025 levels probably needs to recalibrate those expectations. At ISC 2026 in Hamburg, Germany, Lenovo delivered a sobering message to industry attendees that the dramatic rise in DRAM and NAND flash pricing isn't a short-term market hiccup. According to the company, it's a structural realignment that could impact the PC industry through 2030, and potentially beyond.
The statement was reportedly made with a degree of humor, but the underlying forecast is anything but a joke. Lenovo believes the memory market has fundamentally changed, and that the pricing consumers enjoyed before the second half of 2025 is unlikely to return. Mainstream PC memory and storage costs surged between 40% and 70% over the course of 2025 alone, with those increases directly impacting customers.
Samsung, SK Hynix, and Micron, the three companies that essentially control the world's memory...
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