KuCoin Pay Launches Enterprise Gift Cards That Let Businesses Send USDT and USDC Like Store Credit
The most effective crypto onboarding tool ever built may turn out to be one the industry did not invent, because the gift card has been quietly teaching the world to accept digital value for twenty years. An iTunes card taught a generation to load stored credit into an app store, a Steam card did the same for gaming, and the format now moves so much money that the digital segment alone is worth roughly $680 billion in 2026 and is projected to reach $1.25 trillion by the end of the decade, growing 17 per cent a year. The corporate side is growing faster still, with the business and institutional segment compounding at nearly 20 per cent annually as companies standardize gift cards into trackable instruments for rewards, incentives and loyalty, and the preference data explains why: 54 per cent of employees would rather receive a gift card than a physical...
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