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KPMG's AI report turns into a demo of AI hallucinations

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KPMG's AI report becomes an accidental demo of AI hallucinations

GPTZero claims only 5 of the report's 45 citations matched their sources, raising questions about how the Big Four's AI study was assembled

KPMG's October 2025 report on the wonders of agentic AI has been accused of demonstrating one of the tech's less desirable talents: making things up.

Research outfit GPTZero claims a forensic review of the Big Four firm's October 2025 report, "Total Experience: Redefining Excellence in the Age of Agentic AI," found that only five of its 45 citations correctly pointed to the cited source; the rest ranged from mangled and misleading to partially fabricated or too vague to verify.

The consulting industry has form here. Last year, Deloitte ended up refunding the Australian government after AI-generated content slipped into a taxpayer-funded report.

GPTZero dubbed the phenomenon "vibe citing" – the citation equivalent of vibe...

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