Kodak's new point-and-shoot 35mm film camera comes in 7 vibrant colors, costs just $35, and brings back one of my…

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  • Reto Project has released a new Kodak-branded film camera, the Kodak EC35
  • It’s a total point-and-shoot, with focus and all settings fixed
  • However, it features a stylish sliding lens cover, in the style of the Olympus Mju from the early 1990s

A new Kodak film point-and-shoot camera has just been announced. And the reason for the tortured use of the passive voice in the previous sentence is that it isn’t actually made by Kodak.

The Kodak EC35 is a 35mm film camera made by Reto Project, a company that licenses the Kodak name to produce a range of both analog and digital cameras. While my personal favorite is the Kodak Snapic A1, a sleek little 35mm film, its most popular release by a considerable margin has been the little digital keychain camera, the Kodak Charmera.

Reto generally produces simple point-and-shoots, and the Kodak EC35 is exactly that. It...

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