Kimi-maker Moonshot AI targets $2 billion in annual revenue
In Brief
12:35 PM PDT · September 11, 2026
One of China’s most prominent AI labs, Moonshot AI, believes it can turn its popular open-weight model into serious sales growth. On Friday, Bloomberg reported that the lab is targeting $2 billion in annualized revenue by the end of the year, double the company’s reported revenue run rate for August. It’s an aggressive goal that reflects the success of the company’s K3 model since its release this summer.
While K3’s usage figures have declined slightly in recent months, OpenRouter data currently shows as many as 300 billion tokens being generated each day by K3 models on the system.
Moonshot’s projected revenue is still dwarfed by that of OpenAI and Anthropic, which recent reports put at $40 billion and $65 billionrespectively. Because Moonshot’s model weights are freely available, the company has far lower margins than its closed-weight competitors. The rising projections...
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