Key Steps that Expose the Gaps OEMs Can’t Solve Alone - Connected World
Last month Connected World Editorial Director Peggy Smedley interviewed Twisthink CEO Dave Moelker about the importance of contextual data for OEMs (original-equipment manufacturers). In this conversation she asks Moelker to highlight Twisthink’s strengths around strategy, teamwork, depth of talent, human-centered design, data architecture, workflow integration, and digital product acceleration when it comes to helping clients move from point A to point B.
CW: How should OEMs prioritize which connected-product features to build first?
DM: It is all about user value. Understand where your connected product creates tangible value and how it impacts the day-to-day workflows of your users. In many cases, the best early features are not the most technically advanced ones. They are the ones that help someone make a better decision, avoid a service event, train a new operator, reduce errors, or plan work more effectively. With that understanding in place, you can focus your efforts on the...
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