Kaspersky Survey: APAC Leads in Digital Savviness and Cyber Awareness
Compared to their global counterparts, digital use and digital crime awareness are highest in Asia Pacific (APAC) according to a recent Kaspersky study. The global cybersecurity and digital privacy company highlights the need for embedded protection as digital tech usage in the region outpaces the global average.
Asians are highly online, and are also aware of the dangers in the digital world.
These are the findings of a recent B2C Pulse Survey conducted by Kaspersky Market Intelligence. Consumers in APAC are outpacing their global counterparts in terms of online shopping (80% vs 71%), digital finance (72% vs 70%), digital entertainment (70% vs 62%), and digital communication (68% vs 61%).
APAC consumers are also more concerned about digital tech usage for crime than consumers globally (35% vs 32%). The awareness is highest in Thailand (39%), followed closely by Malaysia (38%), Indonesia (35%), China (34%), India (32%), and Vietnam (31%).
“When 77%...
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