Kaspersky: Gen Z Leads AI Use Across APAC
According to Kaspersky’s latest research*, Gen Z is the most active generation of AI users in Asia Pacific (APAC). Half use AI every day or almost every day, while one in three already interact with it as they would with a friend.
For many Zoomers, AI has already become part of their daily routine. Half of Gen Z respondents (50%) in APAC use AI every day or almost every day – the highest share across all the demographic groups. Among them, 57% use it for searching for information, 54% for studying, and 50% for generating ideas.
However, Gen Z is not only using AI as a practical tool. Nearly a third of APAC Gen Z respondents (32%) say they use AI as a friend – a higher proportion than among other generations. This behaviour is consistent across countries such as Indonesia (39%), Vietnam (35%), Thailand (34%), Malaysia (33%) and India...
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