Juspay’s HyperCredit Engine Powers Scalable EMI Solutions on Flipkart

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Juspay, a leading global payments technology company, today announced that its HyperCredit tech stack has driven significant growth in the EMI disbursement volumes for Flipkart’s EMI program. Since the collaboration began over six months ago, Juspay’s technology infrastructure has played a pivotal role in scaling the program and expanding access to credit for millions of consumers.

By leveraging Juspay’s credit orchestration engine, this collaboration has transformed credit access for Indian consumers, delivering a high-performance financing experience that redefines the digital shopping journey.

Integrating these capabilities into Flipkart has helped drive financial inclusion at scale through Hypercredit’s advanced capabilities of hosting lender-configured logic to match customers with the most suitable lender. This helps reduce friction across the loan journey, improves approval rates, and empowers lenders on Flipkart’s program to offer more tailored credit solutions to customers.

Since the integration, the program has reported an approximate 2X increase in new users...

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