Juspay Launches Breeze Universal To Help Brands Get Discovered Across AI Platforms
Juspay has introduced Breeze Universal, a global pilot under its Breeze commerce platform. The offering is designed to make product catalogs discoverable across AI platforms, including ChatGPT and Claude, while also allowing brands, banks, fintech companies, and marketplaces to build AI-powered shopping experiences on their own digital properties.
The Shopping Journey Is Moving Upstream
Traditional e-commerce has largely treated discovery and transaction as separate stages. Search brings the consumer to a product page. The merchant then controls the rest of the journey through its website or app.
AI-assisted shopping changes that starting point. A consumer may begin by asking an AI assistant for skincare products under ₹1,500 or gift ideas for someone who follows current trends. The system can then potentially narrow the options before the shopper reaches an individual merchant. For retailers, that means the product catalog itself becomes an important interface.
Juspay says Breeze Universal is designed to...
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