Jumia is cutting another 10% of staff. AI is the framing. Profitability is the deadline.
Francis Dufay told Bloomberg TV the African e-commerce company is implementing AI across operations, logistics, finance, and marketing, and intends to be profitable by the end of the year. The 200 jobs disappearing now sit on top of a workforce that has already shrunk by more than half since 2022.
Jumia Technologies is preparing to cut around 200 jobs, or roughly 10% of its current 2,000-person workforce, as it pushes to reach profitability by the end of 2026. Chief executive Francis Dufay told Bloomberg TV the company is now running AI-driven workflows across operations, logistics, finance, and marketing.
The framing is the same one Big Tech has used for the last twelve months. The arithmetic underneath is older.
Jumia had 4,318 employees at the end of 2022. It has just under 2,000 today, a workforce reduction of roughly 54% over four years. The November 2025 round cut 7%. The current...
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