Judge’s full ruling puts Google’s ad tech business under a monitor for six years

Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US government’s ad tech case, unsealed on Wednesday.

US District Judge Leonie Brinkema ruled on 2 September that Google would not have to sell its AdX ad exchange, and gave both sides two weeks to ask for confidential material to be redacted from her written opinion.

The remedies will be “sufficient to effectively pry open to competition the ad tech markets that were injured by Google’s unlawful conduct, and prevent Google from reverting to anticompetitive conduct in these markets,” Brinkema wrote in the 106-page decision.

The changes will last six years, the term Google proposed, instead of the 15 years sought by the Justice Department and the states that joined the case. Courthouse News reported the court can extend the period if the judgment has not achieved its goal.

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