Journalists Ignore Most Press Releases: Here's Why
Why do journalists ignore most press releases? The simple answer is that there have always been way too many, and AI slop has only compounded the problem recently. According to a 2025 survey, 90 percent of the press releases disseminated to journalists are not found to be newsworthy, so is it any surprise that journalists reject them?
That being stated, press releases remain a tried and tested method of informing journalists of developments in any realm of the world, ranging from business and brands to entertainment, healthcare, politics and society. It is the thoughtless and reckless mass dissemination based on the spray-and-pray principle that puts journalists off this sometimes important instrument of media engagement.
Thoughtless distribution of press releases is akin to a candidate guessing their way through a multiple-choice, high-stakes entrance examination with negative marking. It never ends well.
In fact, there is a whole set of factors...
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