TECH NEWS

JioHotstar and VDO.AI Strengthen Advertising Innovation with Real-Time Contextual Targeting Across CTV and OTT

JioHotstar and VDO.AI are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver more relevant and responsive advertising experiences. Through the integration of a ‘Creative Intelligence Layer’, creatives can adapt in real time to signals such as temperature, AQI, match scores etc.

As part of the engagement, VDO.AI deploys its DCO (Dynamic Creative Optimisation) Engine, enabling advertisers to integrate live data signals into ad experiences served across the JioHotstar platform. The VDO.AI technology stack brings together multiple real-time API integrations including weather intelligence, AQI and pollution data, sports score APIs, live news feeds, geo-location intelligence and countdown-based launch integrations, allowing campaigns to dynamically adapt based on live external conditions and viewer context.

Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said, “The most powerful advertising moments happen when brands become part of what consumers are experiencing in real time. Whether...

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Why I'm using wired Android Auto when all the cool kids are switching to wireless

Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways * Using a wired Android Auto setup greatly reduces latency issues. * Other benefits include better audio streaming quality and less overheating. * There are useful accessories that can resolve traditional wiring issues. I've been using

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This Smart Ventilation System Automatically Keeps the Workshop Fresh

If your workshop is anything like mine, the air is full of a nice, healthy mixture of 3D printing fumes, laser-cut MDF smoke, CNC coolant mist, and a dash of sawdust. That’s not good and most of us simply treat it is a sacrifice we have to make to

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OpenAI hides Codex agent instructions behind encryption, leaving developers in the dark

AI and ML Developers worry encrypted MultiAgentV2 messages will make debugging and auditing harder OpenAI has never been as open as its name suggests and is becoming even less so. The free-spending AI giant recently revised the multi-agent orchestration in its Codex command line interface to encrypt messages passed to

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Google Cloud's VMware service loses resilience due to a dud update

As VMware itself warns of critical flaw in its load balancer Google Cloud has admitted it made a configuration change that means some customers of its VMware Engine (GCVE) can’t use stretched cluster. A G-Cloud incident report time-stamped 13:24 PDT on July 14 (21:24 UTC) reports some

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Why I'm using wired Android Auto when all the cool kids are switching to wireless

This Smart Ventilation System Automatically Keeps the Workshop Fresh

OpenAI hides Codex agent instructions behind encryption, leaving developers in the dark

Google Cloud's VMware service loses resilience due to a dud update