Japan’s Turing takes AMD money and AMD chips to loosen Nvidia’s grip

https://media.thenextweb.com/2026/07/TuringInc-Development-vehicle.avif

Nvidia powers almost every self-driving car project going. A small Japanese startup is quietly handing some of that work to AMD instead.

Turing Inc. has added AMD Ventures to its backers and started running its AI on AMD chips, Bloomberg reported. The five-year-old Tokyo firm wants to put self-driving software in consumer cars and robotaxis by 2028. To get there affordably, it is loosening its reliance on Nvidia.

Why AMD, why now

Turing built its systems on Nvidia hardware from the start. That is the default across the industry. Now about 10 per cent of its AI training runs on AMD graphics chips instead. AMD sits just down the road from Nvidia in Santa Clara, and it offered two things Turing wanted: a second supplier, and lower costs. It joins a wider industry hunt for alternatives to Nvidia’s chips.

Cost is the whole point. Self-driving devours capital,...

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