It's Official: OnePlus Is Dead. Long Live Oppo
"Never settle" takes on a whole new meaning, as the once-maverick phone-maker retreats from the US and Europe.
3 min read
OnePlus has confirmed that it will no longer operate in North America or Europe, and won't launch any further phones in the regions following 2025's OnePlus 15.
OnePlus merged some of its operations with parent company Oppo in 2021, and going forward, all operations will now fall under the Oppo brand. OnePlus will continue operating in China, while Realme, another Oppo sub-brand, will exit the Chinese market but continue selling devices overseas.
"This was neither a case of Oppo instructing OnePlus nor a unilateral decision made by OnePlus," a OnePlus spokesperson said in a briefing. "Together with Oppo, we spend a long time carefully evaluating what our users need from us most in 2026, because our users are at the heart of everything we do."
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