TECH NEWS

It's do or die for Apple AI

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Apple’s revamped artificial intelligence stack and a revamped Siri were front and center at Monday’s WWDC keynote, making it clear that, this time around, it’s do or die for Apple AI.

The keynote itself and the announcements that followed were all about Siri and Apple Intelligence, with platform improvements and child safety updates a blip in the hour-long broadcast. Given the relentless industry hype around AI and Apple's missteps there so far, no one should be surprised.

Apple Intelligence itself is a two-year old AI effort that fell so flat that it led to a lawsuit arguing Apple lied to the public about Siri’s capabilities, ostensibly granted by Apple Intelligence features. According to the lawsuit, Apple Intelligence, and the Siri improvements it was supposed to bring, were just an excuse for Apple to sell new iDevices that it claimed were the only ones able to support the new features.

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