Italy opens an antitrust probe into Microsoft 365’s AI price rise

The regulator says customers were moved to a pricier Copilot-bundled plan unless they actively opted out, with too little information to choose.

The mechanics of a price rise can matter as much as the price itself, which is the question Italy’s competition authority has now decided to examine.

On 26 June, the regulator said it had opened an investigation into Microsoft over alleged unfair commercial practices tied to a price increase on its Microsoft 365 subscription.

The opening of a probe is not a finding of wrongdoing, but it is the start of an in-depth review.

The complaint is less about the higher price than about how customers arrived at it. According to the authority’s statement, Microsoft did not adequately inform consumers that Microsoft 365 had been integrated with its AI tools, Copilot and Designer.

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