'It is not a form of advertising': BMW defends Spider-Man pop-up ads that have infuriated customers
- Customers hit out at connected cars as Spider-Man ‘ads’ appear in vehicles
- BMW says the Festive App is not a form of advertising
- Backlash against connected cars intensifies online
Last week, reports emerged in the US of BMW owners receiving “pop-up ads” that promoted the German brand’s involvement with the new Spider-Man: Brand New Day movie.
BMW vehicles appear throughout the super hero caper in typical summer blockbuster product-placement fashion, but BMW pushed things further by running what it calls “themed animations and messages” on the infotainment systems of a select number of connected vehicles.
Owners quickly took to internet forums to complain about these “pop-up ads,” which appeared in the form of a message that asked them whether or not they would like to launch the animation.
However, BMW has now defended itself against the outcry. “The Festive App in the BMW operating systemis designed to provide customers...
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