Is the SaaSpocalypse over? And if so, what comes next?

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For the past year or so, predictions of SaaS's demise have dominated the tech conversation.

Headlines warned that AI tools would replace traditional software, engineers would become obsolete and the SaaS industry itself was headed for extinction.

The narrative became so widespread that Wall Street gave it a name: the ‘SaaSpocalypse’.

Fortunately, reality has proved far less dramatic.

While the SaaS market - once the darling of investors - has undoubtedly taken a substantial hit, it is a long way from dead. In fact, I would argue that software doesn't die; it evolves.

If history has taught us anything, then it’s that major technology shifts rarely eliminate software altogether. Instead, they reshape it, with the biggest winners often being those agile enough to adapt.

From the rise of the internet to the shift to cloud computing, time and time again we’ve seen established players demonstrate an ability to evolve...

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