Is the AI Commerce Era Upon Us?
The AI commerce revolution has already begun. Amazon, Shopify and other e-commerce platforms are now using AI recommendations to trigger autonomous workflows. Yet one question hasn’t been answered: who is going to control the business context, permissions and execution layer through which those AI agents operate?
I've been watching the e-commerce evolution unfold from inside the industry for more than two decades. I started during the osCommerce and Magento era, worked with the early Shopify ecosystem in 2014 and eventually sold Aheadworks in 2019. Every wave of innovation changed not only the technology merchants used, but also what they owned, controlled and delegated to software. However, one principle remained the same: the better you understand your customer, the more efficiently you can serve them, the more sales you will generate.
A century ago, the owner of the small corner shop knew everything about their customers. They knew what each person...
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