Is That Award Worth Entering? What to Consider First
Winning an award can be useful. But entering for an award is not automatically a good investment.
Before you spend money and time on an application, think about what you actually want the recognition to accomplish. Maybe you want more credibility with potential clients, recognition within your industry, press opportunities, or something you can use in your marketing.
The biggest award isn’t necessarily the most useful award. What matters is whether the recognition means something to the people you want to reach.
Here are the things worth thinking about before you apply.
1. What do you want the award to accomplish?
Start with the outcome, not the award.
Are you looking for sponsor credibility? Press? Industry recognition? Speaking opportunities? Audience growth? A stunning trophy?
Different awards can serve very different purposes.
An award that is well known within your industry may be useful for business development but mean very little...
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