Is Big Tech's grip on global influence already unbreakable?
The European Commission has just moved to classify Amazon's and Microsoft's cloud businesses, AWS and Microsoft Azure, as "gatekeepers" under the Digital Markets Act. The designation is reserved for platforms with significant market power, even though neither meet the usual size thresholds for that label.
Regulators pointed instead to entrenched market positions, steep switching costs, and the growing weight of AI tools and partnerships in locking customers in.
Chief Marketing Officer at Onclusive.
This is not only a cloud computing issue. It reflects a broader shift in how the world’s largest technology companies exert influence across digital life. Their power increasingly comes not just from attracting large audiences, but from controlling the infrastructure, platforms and distribution systems on which those audiences and other businesses depend.
The same pattern is visible across the media landscape. YouTube, Google, Instagram, Facebook and Amazon rank among the most influential companies...
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