Is Apple TV the new HBO?
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.
Severance. Pachinko. Silo. Ted Lasso. Over the past couple of years, a number of Apple TV shows have become hits with audiences and critics alike. And yet, compared to the size of other subscription services, Apple TV still barely makes a dent.
In Nielsen’s most recent The Gauge report, Apple’s service failed once again to make the top 10 list of most-used streaming services, suggesting that its audience is smaller than not just that of Netflix and Disney Plus, but also Tubi, HBO Max, and The Roku Channel.
New data released by subscription insights startup Antenna last week suggests that this may not be a contradiction at all: Engagement with Apple’s video services is heavily driven by a few anchor shows, according to...
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