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iPhone owners hit 87% loyalty rate this year, Android-to-iPhone switching drops to 12%

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Connecting the dots: Apple and Google have long urged smartphone users to defect from their rival's platform, going so far as to publish apps on each other's storefronts to smooth the process. Yet a recent survey suggests there is little movement between users of the two mobile operating systems.

According to the latest survey by analysts at Consumer Intelligence Research Partners (CIRP), the share of iPhone owners who upgraded from another iPhone, as opposed to those switching over from Android, rose this year. The figures suggest Apple users are at least satisfied enough to stick with iOS, while a fair number of Android users are still crossing over to iPhones.

CIRP periodically surveys customers who buy new phones, asking what kind of phone they owned previously. In the quarter ending March 2026, 12%...

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