Instinct’s new product recommendations are giving some users the ick
The buzzy AI startup Instinct has just revealed a new potential revenue stream: product recommendations. Unfortunately for the company, the rollout is already rubbing some users the wrong way.
Overnight, the AI agent began pushing product suggestions to users as part of a new feature called Instinct Selections, an effort to curate personalized lists for users in areas like dining, travel, and shopping.
Founder Noah Shinn announced the feature’s debut later Tuesday, explaining that the idea is to partner with “local chefs, designers, architects, travel guides,” and others to bring “human taste” to its product.
In other words, instead of only relying on what the AI could suggest based on its training data gathered from the wider web, the company is partnering with people to offer human-curated suggestions, too. (Instinct didn’t share who, exactly, those human partners are.)
“The next time you’re looking for a restaurant, Instinct can pull from...
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