Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal

Instagram announced on Wednesday that it’s globally launching “Instants,” a new feature for sharing authentic, disappearing photos after testing it with select users. The feature lets users share disappearing photos with their Close Friends or mutual followers that can be viewed only once and remain available for 24 hours.

The app borrows ideas from social platforms like Snapchat, Locket, and BeReal, as it focuses on authentic and ephemeral content.

Unlike Instagram, which is about curated and polished content, Instants is designed for quick, real-life snapshots. With Instants, you capture a photo with Instagram’s in-app camera and aren’t allowed to edit the image. The format doesn’t allow uploads from your camera, and, although you can add text to your “instants,” you can’t modify them any further. Meta said in a blog post that the idea behind this format is to share authentic moments as they’re happening.

It’s worth noting that Meta...

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