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Instagram’s AI age detection is expanding globally

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Meta is globally expanding the age estimation technology it uses to find teenagers on Instagram who haven’t correctly disclosed their age. The rollout will automatically place “millions more teens on Instagram into Teen Account protections,” according to Meta’s announcement, after launching the AI-powered age assurance updates in the US, EU, and Brazil last year.

The age detection tools proactively look for signals that likely determine whether Instagram users are under 18 years old, such as the other profiles and types of content they interact with, birthday messages they receive, and “general themes and visual cues” from uploaded photos and videos, including height and bone structure. Meta says that it’s also started using Apple’s age-range signal as an additional detection method in Australia.

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