Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Though Instagram head Adam Mosseri doesn’t want to filter out AI content on the platform, he argues that you “shouldn’t have it in your feed” if you don’t like it. “I don’t think we should filter out AI content,” Mosseri said during an interview on Lenny Rachitsky’s podcast. “I think we should let you know if content is AI content or not.”
At the same time, Mosseri seems to be drawing a distinction between content-based sorting and banning AI from the platform entirely. In fact, he believes people who love AI content “should be able to have a feed that’s just AI town.” Instagram, like many other platforms, including TikTok, YouTube, and Facebook, will readily label AI-generated content, but won’t give...
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