Instagram wants to make algorithm customisation a core part of the app, not a buried setting

TL;DR

Instagram head Mosseri previewed new ways to access Your Algorithm via gestures and per-Reel buttons. Users still want a chronological feed of people they follow.

Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of. In an Instagram post this week, Mosseri said the goal is to evolve the tool “from a setting to something that feels central to your experience on Instagram.”

The prototypes include a pull-down gesture in the main feed that brings up the Your Algorithm menu, a swipe-up prompt on individual Reels, and buttons beneath each Reel to indicate whether the user wants to see more or fewer like it. Mosseri cautioned that “some of this is testing now, some is coming soon, some might not work.”

Instagram launched Your Algorithm in December 2025...

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