Instagram Tests 90-Minute Videos With Features
Instagram is making room for full-length podcasts, comedy specials and interviews, betting that creators can turn short clips into longer viewing sessions without sending audiences elsewhere.
Meta-owned Instagram is testing a new format called Features that allows select creators to publish horizontal videos up to 90 minutes long. The US test began Oct. 26, following earlier trials in Brazil, according to The Hollywood Reporter.
Instagram head Adam Mosseri and product chief Tessa Lyons discussed the test in an announcement video, describing how longer videos would complement Reels and other formats. Features will appear in users’ feeds and on the Explore page.
A separate test, called Clips as Reels, lets participating creators link up to eight Reels clips to a longer video. Viewers can move from a teaser to the full video without leaving Instagram.
Instagram is also expanding testing of Series, which lets creators group related Reels into...
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