Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app
7:14 AM PDT · June 22, 2026
Instagram is exploring new formats in an apparent effort to bring its platform to more TV users. The social network, which launched a TV app last year, says it’s going to experiment with longer-form content, episodic series, and Live TV.
Instagram said it is exploring ways to bring longer-form videos, content spanning multiple episodes, and live creator experiences to its TV app. This follows news earlier this month that Meta is testing a new “Series” feature for Reels that’s designed to make it easier to keep up with serialized content on Instagram and Facebook.
While Instagram has long been competing with TikTok and YouTube, the social network is now coming for streaming services like Netflix and Amazon Prime Video as it sets its ambitions on capturing eyes in the living room in addition to everywhere else.
Instagram also said its TV app...
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