Inside Zee5’s AI-driven tech overhaul for easier viewing
As streaming platforms compete for viewers across an increasingly crowded entertainment landscape, the challenge is no longer simply to offer more content. It is to help audiences find something relevant quickly, across devices, languages and formats, without making the experience feel complicated.
For Zee5, this has become a central technology and product challenge. The platform’s latest revamp has been driven by the need to simplify discovery, reduce the number of decisions viewers have to make and make the overall experience more responsive across mobile and Connected TV (CTV).
Pramod Prakash, CTO, Zee Entertainment Enterprises Limited says the company approached the revamp as an end-to-end exercise rather than a series of isolated changes to navigation, discovery or artwork.
“The real product challenge was not only about offering more choice but also about making that choice feel effortless for the user,” says Prakash.
The approach has resulted in changes across navigation, visual...
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