Inside the Omri Hurwitz’s Media Machine That Is Taking Over Tech

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For most startups, media is something they try to earn. They hire a PR firm, build a press list, send pitches, and hope a reporter decides the story is worth covering. For Omri Hurwitz Media, the strategy is considerably more ambitious: build a position inside the media ecosystem itself.

That distinction helps explain why OHM has become increasingly visible across technology, cybersecurity, venture capital and startup media. The firm says it generates 622% more media coverage than its No. 2 competitor, while its website reports more than 120 coverage placements per client, 50 million-plus monthly impressions and more than 300 clients.

The company's advantage is not simply the ability to pitch journalists. It is the network and media infrastructure behind those pitches.

OHM was originally built as a PR firm, but founder Omri Hurwitz has increasingly positioned the company as something closer to a media company hybrid.

In an...

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