Inside Samsung Display's secret labs, where it builds and stress-tests next-gen displays — and says it's ready for Apple to launch a foldable: 'We mean it, we love other companies to join this market'

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The metal ball dropped 40 centimeters onto a hair-thin flexible Samsung display with a resounding, cringeworthy clunk, but it did not break, and yet that wasn’t the most remarkable thing. It was that I was the one dropping the ball, using one of Samsung Display’s own pieces of testing equipment, and I was doing so inside Samsung Display headquarters, a place where no media has gone before.

I’d come to South Korea for a wide-ranging Samsung Electronics product briefing and tours of its massive Gumi Digital City Factory and this first-ever look inside Samsung Display. With Samsung Unpacked now just days away (July 22) and new foldables anticipated, the visit would prove more than illuminating.

They let me set and drop a steel ball onto a flexible display.(Image credit: Future)

While obviously connected and working closely to deliver products like the Galaxy S26 Ultra and Galaxy Z Fold 7 and ...

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