Inside Microsoft’s marketing team: Scaling expertise with AI
Business leaders are facing a familiar challenge at an unfamiliar scale.
Every organization is being asked to move faster as markets change quickly, customer expectations continue to rise, and technology advances at a pace that can feel overwhelming. Teams are expected to deliver greater results, often with the same resources they had before.
AI is helping organizations meet those expectations. Some of the strongest examples I’ve seen revolve around scaling the judgment, strategy, and success measures that strong performers already set for themselves and their teams. AI agents apply that expertise consistently across a growing volume of work, helping them deliver more without sacrificing quality.
We’ve seen it firsthand on my team. As innovation cycles have accelerated, product launches have increased from a quarterly cadence to weekly—and sometimes even daily—events. Our teams are now supporting a growing volume of launches, up to 150% year over year.
To relieve the pressure,...
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