Inside Jason Kelce’s Potty Humor Marketing Ploy Against AI Data Centers
There’s a new publicity stunt tapping into widespread opposition to AI data centers, and it’s using bathroom humor to make a statement.
Former NFL player Jason Kelce, who is also the co-owner of Garage Beer and the co-host of the New Heights podcast with his brother Travis (Taylor Swift’s husband), is the unlikely face of a marketing campaign, launched Tuesday, that puts artificial intelligence on notice. And, well, it’s all about the power of pee.
You read that right, and I apologize in advance for the amount of urine jokes in this article. Tread lightly, I guess.
The now-viral ad opens with Kelce using the bathroom. It cuts to him holding a jar of yellow liquid, issuing a call to action to a happy mob of folks frolicking through grassy terrain, singing, “Let’s pee on computers together and save humanity.” It immediately conjures up that iconic 1970s Coke commercial...
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