InMusic Will Acquire Native Instruments, Putting It Under The Same Umbrella As Akai
The music gear super-company inMusic is purchasing Native Instruments. This is a big deal for a number of reasons. First and foremost, the acquisition puts Native Instruments under the same umbrella as long-time hardware and software rival Akai. The US-based inMusic also owns Moog, M-Audio, Denon, Numark and several other high-profile brands.
Native Instruments owns several popular digital brands like Plugin Alliance, iZotope and Brainworx, all of which will now be run by inMusic. The acquisition also puts an end to the Native Instruments bankruptcy saga, which had left its future uncertain. The company will continue on, which is encouraging for those tied to NI's ecosystem of products. This does, however, create a massive juggernaut in the industry.
The deal isn't exactly unsurprising. Someone had to buy Native Instruments and inMusic had already partnered up with the company to bring some of its plugins to Akai devices....
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