Influencers and Resellers Are Turning Empty Boxes Into Big Cash

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Doctor Who, One Piece, Pokémon, Star Wars. Empty product boxes from these popular properties have been listed on eBay for $2,500 and up. It’s not too surprising to anyone familiar with modern nerd-dom that even the empty boxes for these perennial collectibles would command high prices.

But look what they’re joined by in that elite bracket: a Bottega Stardust Sparkling Rosé bottle and box (listed for $8,105), the box for a 1980s Rolex Explorer 1016 ($3,850), a “rare” Hermes Bolide box from Japan ($3,450), and a Suntory Hibiki bottle and box ($3,000).

One big reason for this is that buyers are paying big bucks to acquire the original packaging for an item they want to auction off; selling the collectable with an original box almost always boosts the resale price. For high-priced items—a secondhand Rolex Explorer 1016 sells forbetween $19,000 and $52,000—spending a couple grand on an original box...

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