India’s Murf AI launches Falcon 2 to challenge voice AI leaders

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Bangalore-based Murf AI is releasing its Falcon 2 voice model on 20 August at $0.01 per generated minute, a fifth of what ElevenLabs charges. The company says it scores above some OpenAI models on the independent Artificial Analysis leaderboard.

A Bangalore company is selling synthetic speech at a fifth of what Europe’s biggest voice AI startup charges. Murf AI makes its Falcon 2 model public on 20 August, priced at $0.01 for every generated minute.

At volume that is the entire argument. A million minutes of speech costs $10,000 on Falcon 2, against $50,000 on ElevenLabs Turbo and Flash.

The performance claim is what makes the price interesting. Murf says Falcon 2 scores above some OpenAI entries, including its Realtime API, on the independent Artificial Analysis leaderboard, and responds in under 100 milliseconds.

That claim deserves a beat of patience. The model is not publicly available until Thursday, and the...

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