India’s JioHotstar takes partnership route for Middle East expansion
JioHotstar, the streaming platform with more than 500 million monthly active users backed by Indian conglomerate Reliance Industries, is expanding into the Middle East and North Africa (MENA) through Starzplay, one of the region’s largest streaming services. The new overseas push comes after its debut in the U.K., Canada, and Singapore.
Under the partnership announced Tuesday, JioHotstar will have a dedicated section in Starzplay’s app and on its website, offering Indian films, TV shows, originals, and reality franchises across multiple languages. This is different from JioHotstar’s September launch in the U.K., Canada, and Singapore, where it replaced Hotstar and debuted as a standalone streaming service.
The expansion is part of Reliance’s push to build JioHotstar into a global streaming platform after establishing a massive audience in India. MENA has one of the world’s largest South Asian diaspora communities, giving JioHotstar a sizable potential audience for its Indian films, television...
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