India’s first exclusive monitor brand store: BenQ opens a category-defining experiential space at Mumbai’s Lamington Road
BenQ, the world’s leading monitor brand, today opened India’s first exclusive monitor brand store at Lamington Road, Mumbai – in partnership with Nexus Infosys. The company segments its entire portfolio by user type rather than specifications and sells through more than 5,000 retail points across India, making it the dominant force in the country’s monitor market. The new Lamington Road store showcases 8 purpose-built monitor categories, all under one roof, in a format that has never existed before in Indian retail for this category.
The store arrives at a moment when the gap in India’s large-format retail (LFR) is particularly stark. The dominant electronics chains have built their floor space around televisions – monitors, if present at all, are allocated a shelf or two at best, with most of the range invisible to the shopper. This is not a display problem alone. It reflects a structural reality – organised IT...
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