India’s Enterprise AV Market Shifts Toward IT-Led, AI-Enabled Ecosystems
India’s enterprise AV market is moving beyond standalone hardware as organizations increasingly treat meeting-room technology as part of their broader IT environment. Procurement is becoming more IT-led, while enterprises are placing greater emphasis on interoperability, centralized device management, AI-enabled capabilities and measurable business outcomes.
In this interview, Dr. Ramya Chatterjee, CEO, Solitaire Brand Business and Director, Prointek Global Innovations, discusses how enterprise AV buying is changing in India, the categories seeing demand, the role of AI in meeting rooms and how organizations are evaluating the return on their AV investments.
AV Procurement Goes IT-Led
Are Indian enterprises now moving AV procurement from facilities teams to IT teams? What are you seeing among your customers?
Yes, we are clearly seeing AV procurement becoming increasingly IT-led, particularly in large enterprises. This is a natural consequence of AV and IT convergence. Modern meeting-room solutions are no longer standalone displays and conferencing devices; they...
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