India’S Consumer SSD Shipments Decline 72% Yoy Amid Sharp Nand Price Increases; Value Segment Gains Ground: CMR
- Internal SSD: Value Segment Captures 70% of Shipments as Market Turns Value-Led
- External SSD: Shipments Fall 83% YoY Amid Weakening Discretionary Demand
- CY2026 Outlook: Internal SSD Shipments to Decline 35–40%, Revenue to Stay Relatively Stable
Gurugram/New Delhi, September 15, 2026. According to the latest CMR India Consumer SSD Market Review by CyberMedia Research (CMR), internal SSD shipments declined 72% year-on-year (YoY) and 54% quarter-on-quarter (QoQ), while external SSD shipments fell 83% YoY.
According to Mukesh Sharma, Senior Analyst, CyberMedia Research (CMR), “NAND flash prices continued their sharp climb this quarter, pushing price-sensitive consumers and channel partners toward the value segment, where hikes remained comparatively moderate. With global supply increasingly diverted to AI and enterprise demand, consumer-grade availability stayed tight, and buyers leaned on branded systems and hybrid SSD-HDD configurations to manage costs. While premium standalone SSD demand stayed muted, the value segment emerged as the key growth driver...
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