IndiaFirst Life selects Salesforce Agentforce for AI-led transformation
IndiaFirst Life Insurance Company has selected Salesforce Agentforce as part of an expansion of its enterprise AI strategy, with plans to introduce AI agents into underwriting, customer service and claims processing.
The initiative builds on the insurer’s existing Salesforce platform, which it uses across processes spanning lead generation to claims settlement. IndiaFirst Life, a subsidiary of Bank of Baroda, said the deployment is intended to improve processing speed and consistency while allowing employees to focus on customer interactions and cases requiring human judgement.
In new business underwriting, AI agents will review KYC, financial and medical documents against underwriting guidelines. The system is intended to identify discrepancies, assess risks and recommend decisions, with the company expecting this to support faster policy issuance and greater consistency and auditability.
For customer service, AI agents will classify incoming cases, assess customer sentiment and generate responses designed to comply with relevant requirements. IndiaFirst...
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