India is discovering music differently, as Spotify data reveals regional and independent artists gaining ground
Spotify is witnessing a notable shift in how Indian music is discovered, consumed and monetised. Artists are increasingly finding audiences beyond mainstream Hindi music and traditional film soundtracks.
Regional-language performers and independent musicians are gaining greater visibility on the platform. Indian music is also reaching more listeners beyond the country's borders.
Spotify's latest Loud & Clear report offers a closer look at this changing landscape. It highlights the growing reach and economic opportunities for Indian artists across languages and genres.
From the rise of independent music to the growing global appetite for regional-language songs, the report shows how streaming is reshaping India's music economy. Read on to find out what Spotify's latest data reveals.
Indian artists are earning more from Spotify
Royalties earned by Indian artists on Spotify rose 29 percent year on year in 2025. The number of artists earning more than ₹1 crore annually increased by 21 percent,...
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