In the AI Gold Rush, the Boring Tools May Win
During the California Gold Rush, hundreds of thousands of people showed up chasing gold. Most of them left with less money than they arrived with.
The people who actually got rich weren’t panning in the river. They were named Levi Strauss and Sam Brannan, and they were selling pickaxes, tents, and durable pants to the guys who were panning in the river.
Brannan bought every shovel in San Francisco before he told anyone gold had been found, then sold them at a massive markup once the rush started.
Strauss just made pants that didn’t fall apart in a river.
Neither of them needed to find an ounce of gold. They just needed everyone else to keep digging.
I keep thinking about that story because it’s basically what’s happening right now with AI.
Everyone’s Panning for Gold
Every founder I know is deep in the river right now - myself included....
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